Todd Leiser, CFE, Director of Franchise Sales, Valpak Direct Marketing Systems
Todd Leiser is the Director of Franchise Sales at Valpak Direct Marketing Systems, Incorporated. He has served in a variety of leadership positions for Valpak since joining the company in 1997.
Todd was responsible for Valpak.com and Valpak’s consumer-focused digital strategy from 1998-2008 and has been responsible for franchise sales since 2010. Todd has always been an early adopter of new technologies including social media. He was LinkedIn member 113,215 dating back to about 2005. He joined Facebook, September 26th, 2006, the first day it was available without an .edu email address, sent his first tweet on June 17th, 2007 and admits to being an active Pinterest user. Todd is very active testing social media for franchise sales recruiting and is part of the team working on Valpak’s franchisee local social media deployment strategy.
Todd will present: Building the Perfect Social Media Campaign




