FranCamp was honored to have representatives from the International Franchise Association (IFA) join us at FranCamp! Matt Haller, Vice President, Public Affairs and Chief of Staff to the IFA President and Dan Gibson, Non-Profit Organization Management Consultant and Contractor took time from their busy schedules to share and learn from the attendees. They shared the [...]

Tra Williams, Small Business and Franchise Consultant presented “Build Your Brand…Build Your Business…Build Your Legacy” at FranCamp in Atlanta. Tra believes there is an Entrepreneur in each of us. “You don’t need an MBA or years of experience to start your own business. All you need is passion and dedication. That’s it. There is no [...]

Todd Leiser, Director of Franchise Sales for Valpak, presented “Building The Perfect Social Media Campaign” at FranCamp in Atlanta. What REALLY makes social media work? These days, engaging customers and franchise candidates takes more than just having an online presence on popular social networks. It takes the perfect social media campaign.   Building The Perfect [...]

How do you turn your customer base into a powerful guerilla marketing force? How do you tap into your existing customer base to leverage their love of your brand into valuable word-of-mouth referrals? How do you monitor and measure the engagement? Jack Monson, VP, Engage 121 presented “How To Monitor And Leverage Social Platforms” at [...]

Marianne Murphy, Director of Operations, Floor Coverings International presented “The Power of Connecting” at FranCamp. The ideal social network is right under your nose! Marianne  shared tips on how to take advantage of  the opportunities in connecting via various networking events, IFA organizations and associations.  She introduced the audience to the term “friennections” and provided tips [...]

BJ Emerson, VP, Technology, Tasti D-lite and Planet Smoothie and co-author of “The Tasti D-lite Way”  presented “Local Marketing Rules” during the May FranCamp event in Atlanta, GA. BJ spreadheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through social media. [...]

Amazing things happen when an entire organization begin to use social media. What happens when it all goes wrong? Clarissa Windham-Bradstock shared very candid information during her FranCamp presentation about this topic and how she and the Any Lab Test Now franchise team dealt with the situation.   Media Gone Wrong And What To Do [...]

Using screenr, Deb Evans recorded a quick overview for FranCamp!  

We all know the power of networking in real life. That is why we see all of those tweets that include IRL in the 140 characters. Sometimes it takes a few years to finally meet these digital friends in real life but when it happens WOW is it worth it. FranCamp is only two weeks [...]

FranCamp is quickly approaching and if you haven’t yet registered, maybe our very special door prize is just the nudge you need to take your business to the next level by coming together with franchisees and franchisors from around the country to learn from one another and some awesome speakers about using social media to [...]