FranCamp 2012 Agenda: Franchising Goes Social

Thursday Evening Tweetup – 7-9 pm at Marriott Lobby Bar

Friday Session 

• 7:00-8:00
  Networking Breakfast
• 8:00-8:15
  Welcome

  Thomas Scott, CEO, Brand Journalists

• 8:15-9:00
  Social Media Gone Wrong And What To Do Next

  Clarissa Windham-Bradstock, COO, ANY LAB TEST NOW

• 8:15-10:00
  How To Monitor And Leverage Social Platforms

  Jack Monson, VP, Engage121

• 10:15 – 11:00
  Building The Perfect Social Media Campaign

  Todd Leiser, CFE, Director of Franchise Sales, Valpak

• 11:15-12:00
  Building A Fan Community

  Mathew Haller, Sr Communications Director for IFA

• 12:00 – 1:30
  Working Roundtable Lunch – Lunch Provided

  Lunch topics:  How Do I Work In The Cloud, Engagement With Photos And Videos – The Why, How And When, Using LinkedIn Groups, To “Pin” Or Not To “Pin” (Pinterest), Developing Great Lead Generation Content, Group What!? – There Is Value To Groupon, Why Can’t Search Engines Figure Out Our Site Without SEO?, Recruiting a Social Media Community Manager,  Using Social Media For Local Leads Across A Franchise System and Maximizing Your Local Online Listings:  Data Integrity, Content, and Optimization.

• 2:00-2:45
  Local Marketing Rules!

  BJ Emerson, VP Technology, Tasti D-lite

• 3:00 – 3:45
  The Power of Connecting

  Marianne Murphy, Director of Operations, Floor Coverings International

• 4:00 – 4:45
  Build Your Business…Build Your Brand …. Build Your Legacy

  Tra Williams, Small Business and Franchise Consultant

6:30 – Evening meetup – TBD